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- SiteCatalyst Functions
Adobe SiteCatalyst® provides marketers with actionable, real-time intelligence about online
strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most
profitable paths through their Web site, determine where visitors are navigating away from their
site, and identify critical success metrics for online marketing campaigns.

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Basic index such as PV, Unique User, search keywords, user
domain, frequency of user visits, frequency of downloads, etc.
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OptimumPath enable you to visually grasp the visitor leads on your
site. Compare and contrast multiple reports according to your
analytic needs using information like last page and next page flow,
most visited pages, entrance & exit pages, and fallout reports. By
using PathFinder, get in-depth views of how users navigate your
website.
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Track success events related to specific achievements on your
website, and record and analyze the results of all conversions
made by users.
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Using Clickmap you can observe user actions on a specific
webpage using a graphical map. It includes basic indexes such
as click-though count and conversion rates to let you see just how
each element on a page contributes to the success of performance
indicators like document downloads and conversions.
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Using A/B conversions you can analyze and compare results of
multiple versions of a site, letting you improve your site in
the most efficient way possible.
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By analyzing marketing campaigns such as banner and search ads
you can see which users arrived from each particular advertisement
and their respective success rates. By understanding the detailed
effects of each campaign, you can focus your resources in the
\smartest manner possible.

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The bookmark function lets you mark frequently used reports and
then display them on your customized dashboard. Integrating these
reports on one screen gives a detailed overview analysis of your
websites up-to-date performance at a glance. Depending on their
position in the company each SiteCatalyst user can set his or her
dashboard to only display data relevant to their needs. Dashboards
can be changed on the fly with the drag & drop function.
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The SiteCatalyst Excel client lets you access all SiteCatalyst data
directly from Excel.Using Excel you can create lists and graphs
which put your Web analysis data and financial information together
as well as build pivot tables and dynamic prediction models.
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SiteCatalyst lets you set alert limits for matrices. If these set points are reached or exceeded email
notifications are automatically sent to all specified users. By setting schedules for each report on your
dashboard they can also be delivered by email, letting you receive updates and notifications on important
changes in your e-business without ever having to log into SiteCatalyst.
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Set which account users are authorized to view which data on their dashboards with total freedom on
SiteCatalyst's security settings.
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By using external marketing data and integrating it with the online data collected by SiteCatalyst, you can
achieve even deeper levels of analysis. For example taking data such as product, campaign, or customer
information in addition to other offline info and inputting it into SiteCatalyst, you can analyze all customer
points of contact and optimize your business without limiting it to online activity.
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You can choose what parts of your website to report on. SiteCatalyst even supports multiple domains.
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By setting the operation rules according to the data that SiteCatalyst acquires, you can create your
calculation index. Share the calculation index with all users on the SiteCatalyst account and make KPIs
which are customized based on the business goals of your website along with your whole organization.





